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by Grace Tylor – October 05, 2020
Your packaging acts as an incredibly effective marketing tool for your business. However there is much more to consider for your packaging needs than just your box. Adding package inserts to your boxes seems simple and insignificant yet may just be the cherry on top that your brand needs.
Not only can it elevate the unboxing experience for your customers but also provide effective cues for cross-selling, encourage feedback and, of course, build a personal connection with your target market. It sounds like a lot, and it is, but luckily packaging inserts can deliver all of this with one simple investment. Before diving into the benefits, let’s take a look at what packaging inserts are what options you have at your disposal.
What is Packaging Inserts?
A packaging insert is just that, a different type of material that is inserted into your packaging to offer your product extra support and informational value. Think of inserts as a warm, protective hug for your products until they’re handed to their forever homes with your customers.
For the most part, inserts’ primary function is to protect and support your products from production to the unboxing experience. However, they can serve a purpose beyond just protection, and that depends on you.
Inserts hold a lot of marketing value. Giving you an extra surface for printing opens up more doors of opportunity to communicate directly to your customers. But in its simplest form, it’s an item inserted with your product when it is being shipped. Adding informational content to your inserts offers a sense of authenticity with a bit of shameless promotion!
Let’s delve deeper into you insert options and look at some industries that have benefited from them.
Types of Packaging Inserts
Inserts range from simple to more complex materials depending on the product.
Some of the most common ones include:
1. Cardboard Inserts
2. Foam
Cardboard Inserts
Cardboard inserts are a very versatile option across most industries. This type of insert allows for a broad range of high-quality printing and finishing capabilities allowing for that shameless promotion mentioned earlier.
Furthermore, your insert can help in establishing brand credibility and strengthening your customer connection through informational content such as benefits of your product, instructions, warnings etc. For the most part, cardboard inserts are especially useful for packaging more than one product in one box.
In other words, packaging an experience. Making sure your items are sitting tight within your box, decreases the risk of damage to your products during transit and therefore ensures your unboxing experience remains just the way you intended for it to be.
Foam Inserts
One of the best characteristics of foam inserts for boxes is that it’s an incredibly lightweight option, so it won’t drive up your shipping costs. If you’re looking for package inserts that are more resistant to scratches and wear, then foam inserts are your best bet. You’ll see foam inserts in toolboxes a lot for this reason, and they too are customizable.
While printing on foam inserts isn’t necessarily an option, your customization options with regards to shapes, sizes and designs are nearly endless.
Creating a Brand Story
Well-executed packaging inserts are an incredibly useful tool for creating your brand story and creating a positive impression on your customers. Using packaging inserts, you can reinforce logos and remind customers why they have chosen your brand through creating a well-established brand narrative.
This feeds into creating an authentic brand identity that your customers can slip right into. Creating a brand story allows for more depth to not only your business but your products too. For instance, explaining where elements of that necklace your customer bought came from, automatically adds more value to your product.
Think of it this way; you’re more inclined to feel drawn to a piece of jewelry if it features Jade found in Guatemala, rather than salt crystals from under someone’s sink. Promoting that the Jade came from Guatemala automatically gives your brand and products more value.
Shameless Promotions
Custom inserts are a means for promotion, so why not go all out?
You can use inserts as a means to cross-sell products and encourage users to check out your website and see what other items are available. Packaging inserts are also important from a social marketing standpoint so that customers can discover your brand across platforms and ultimately gain your brand more exposure.
With the right packaging inserts, you can grow your e-commerce site and continue to build on your brand.
You can also add discount codes and product samples as in your inserts to promote and cross-sell with ease.
Package inserts can be used in virtually any industry, but we’ll explore some examples in more detail.
Packaging Inserts across Industries
Different considerations will dictate what kind of packaging insert your products will benefit from. For example, are you shipping multiple items in a box?
What are the dimensions of each product, and how do they fit into your packaging. The material for your packaging will also be important to ensure that the right material is being used for the box inserts.
For example, cardboard inserts are useful for cosmetics and jewelry. It provides protection and structure, making it a good choice for packaging inserts. Foam inserts, on the other hand, are useful for larger objects and for scratch-prone products. For example, foam inserts for toolboxes are handy in this respect and are also used to keep electronics and luxury items safe.
With each of these inserts, you can also add additional custom options such as printing, finishing and coatings for an extra special touch. You can also create beautiful packaging inserts that tell your brand story and help your brand acquire and maintain a loyal customer base.
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